![]() It can be something as simple as reordering office paper, or something more critical like letting your digital marketing software make autonomous daily decisions on a million dollars in ad revenue. Customers have learned that they can set their software to make decisions based on preferences and trends. A Boom In Customer Automated DecisionsĢ021 will see a boom in customer automated decisions in both the business-to-consumer and the business-to-business markets. Before buying from your brand, customers will continue wanting to see brands be a leader for change within different industries and communities and take action on the social issues they care about. Increased value-based spending (e.g., purchasing locally and buying from brands that align with personal values) is a trend to watch. However, with tensions high, customers will heavily consider the political, social and ethical ramifications of supporting businesses or brands that are not aligned with their philosophies and beliefs. Love it or hate it, cancel culture as a phenomenon is not new to the world of commerce. Higher degrees of socially conscious shopping is a behavioral trend to watch for in 2021. Demand for electric vehicles, solar panels and vegan meat will be higher than ever, and more and more companies will pivot toward this. As consumers demand more green products, suppliers will produce more, pushing the demand further. Mark Macias, MACIAS PRĬlean energy has already been a trend but this year it will grow exponentially because we've evidently seen the damage we have brought to the planet. ![]() The successful ones will find ways to sell online. Businesses will turn to the media to try to introduce their products to consumers and enterprise. Content marketing is going to play a larger role in this transition and I'm not talking about ads. Growing Importance Of Content MarketingĪs conferences and trade shows put their events on hold in 2021, more businesses will search for alternative ways to sell their products and services. ![]() I think businesses need to be prepared to provide customers with products and services that will help aid them during this DIY period! - Hoda Mahmoodzadegan, Molly’s Milk Truckġ0. This can include more cooking at home, less dining out, more attempts at doing one's own nails or styling one's own hair, fewer salon visits, more at-home workouts and less gym time. We expect to see more people leaning toward trying to do more things themselves instead of looking for others to do them. The demand for interaction with others will never be higher and there will be an opportunity for brands to capitalize on this consumer behavior that we hope to see in the near future. Beyond making purchases, consumers are going to want an experience and to socialize. Once the vaccine reaches the masses and the weather breaks, we are going to see a wave of consumers wanting to go out and shop. Edward Dellheim, Point Bįorbes Business Council is the foremost growth and networking organization for business owners and leaders. Companies will need to accommodate customers who will simply refuse to provide any information beyond what is needed for a particular transaction. Given continued data breaches combined with recent politicization of electronic and social media footprints of private citizens, a new trend will emerge where assurances of security will no longer suffice. Gil Allouche, Metadata.ioĬustomers will demand more anonymity. ![]() I encourage customers to have more leverage and power as it will result in a better relationship, less buyer remorse and higher retention. Buying is changing for B2B and it's a blessing. Robin Day, NIH Research & Consulting, LLCīusiness-to-business customers will continue to have more and more leverage with tech vendors from checking authentic reviews to managing the sales cycle on their timeline and even benefiting from group buying pricing. Now is the time to reacclimate to personal phone calls or even mutually-acceptable live visit. To a Zoom-fatigued population, a phone call can seem more personal and relaxed. Virtual meetings and the absence of gatherings has people eager for real-time, meaningful conversations. A Greater Human Element In Client InteractionsĬustomers will expect a greater “human” element in their interactions.
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